After extensive client discussions, we designed a catalog based not on product catagories but on functional applications of the products. General Standards Corporation wanted a comprehensive catalog/brochure that not only displayed existing products but also indicated the direction the company was taking with new design catagories.  We accomplished this with what President Paul Rainosek called his “Paper Tigers” -  sketched products in the works for future product offerings.  This brochure is also very straight forward in explaining how it would be to work with General Standards since most all their products are custom designed.